Rothco was founded in the USA in 1953, somewhat ahead of the officially recognized moment of the emergence of the military style in clothing and accessories. According to some fashion historians - confidently standing on their feet gave the company an opportunity to order uniforms for the American contingent who fought in South Korea on the side of Lee Seung Man's regime. Thus, Rothco was originally created solely to provide army needs for clothing and some necessary accessories. The brand’s popularity was promoted by the fact that the militarized style turned out to be extremely practical in many areas of civilian life, and, strangely enough, the desire to smooth out the sharp difference between the military and civilian ways. The ability for people far from military service to wear jackets and caps, breeches and berets, turned out to be a psychologically advantageous move - the military style in its attractiveness outstripped even the equally practical and older safari style, creating much more opportunities to create a vivid image thanks to clothes.
Rothco is now a world leader in the manufacture of clothing, military-style accessories, and travel items. For more than 60 years, Rothco has been supplying overalls to the US armed forces, and for the last ten years only, private consumers have the opportunity to buy Rothco products. Today, Rothco clothes are successfully sold in many countries of the world and are in high demand among the population.